Welcome to the Modern Blog

Grab a cup of coffee, sit back and stay a while.

JSON Schema for Viability, Validity, and Visibility

Regardless of business or organization size, visibility is essential for success. Billboards are an advertising tool that can promote visibility. Email, snail mail promotions… Traditional advertising campaigns can increase visibility and are viable tools in

Read More »

Advertising Stacks & What Is Right for You

An ad stack, also called an “ad tech stack” or “publisher ad stack” is the composition of all the elements publishers and advertisers use to facilitate and manage digital advertising. It’s like a toolbox; the

Read More »

Website SEO Cleanup: Why Do Spring Cleaning

  Small businesses know about cleanup campaigns. They manage inventory, work to keep offices and personnel operating efficiently, and when things get messy, they reorganize. Your website is your business, too. And when it begins

Read More »

Tracking Your Website Google Ranking & Keywords

You want the highest possible visibility – ranking – when end-users search your service or product. Keywords, content, graphics; everything on your website is carefully positioned to raise your ranking, because… That’s how Google works.

Read More »

Can You Fix Bad Google Customer Reviews?

Anyone who tells you online customer reviews don’t matter is just wrong. Those internet reviews can literally make or break a small business. One frequently asked question is, “Why do Google reviews matter so much?”

Read More »

Avoid These 12 SEO Mistakes

Search engine optimization best practices are guidelines to follow for maximizing internet visibility. But things change quickly, leaving the door open for impactful SEO Mistakes. When something stops working or worse – becomes a detriment

Read More »

Social Media Marketing & Management

Social media marketing uses social media platforms to increase revenue, build a company’s brand, and boost current customer engagement while reaching new customers. The top social media marketing platforms are Facebook, TikTok, and What’sApp, but

Read More »

Social Media Marketing & Facebook

It’s safe to say many people looking for new business see Facebook as the quintessential social media marketing platform. Some individuals scorn Facebook for the very reason it’s popular: Facebook exploits our commonalities. But few businesses

Read More »

Social Media Marketing & Algorithms

You’ve read that your online business presence is driven by Google algorithms. So, it’s no surprise that social media giants Facebook and YouTube algorithms are almost equally important to your organization. What are algorithms? Basically, algorithms

Read More »

New Website for Your Business? What To Consider

New website development is trending because of our metro-Houston business boom. As a result of increased competition, we’re seeing more small businesses planning to invest in website performance analytics to increase their online visibility and

Read More »

Website Design: Avoid Complications

Relationship categories often include “married,” “single,” and the one that raises a red flag for many: “It’s complicated.” Most of us want to avoid complications. If you’re not experienced in web design, the odds of

Read More »
Digital Marketing Strategy

Planning Your Digital Marketing Budget for 2024

What do Kellogg’s, Amazon, and Airbnb have in common? When economic times were tough, these three companies increased their marketing spend.  Kellogg’s – The Great Depression (1929-1939) Amazon – The Great Recession (2007-2009) Airbnb –

Read More »
Website Design Best Practices

Website Design Best Practices in 2024

Web Design Best practices are commercial or professional processes that are accepted or prescribed as being correct or most effective. By now, you certainly appreciate the importance of designing a website for your company. It

Read More »

3 Steps To Creating a Good Website

It’s silly, but we’ve all done it. We’re so busy taking care of business that we forget to maintain or even create our business website. In this decade, very few company owners or managers say,

Read More »