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Social Media Marketing & Management

Social media marketing uses social media platforms to increase revenue, build a company’s brand, and boost current customer engagement while reaching new customers. The top social media marketing platforms are Facebook, TikTok, and What’sApp, but

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Social Media Marketing & Facebook

It’s safe to say most people see Facebook as the quintessential social media platform. Some individuals scorn Facebook for the very reason it’s popular: Facebook exploits our commonalities. But few businesses – or any organization

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Social Media Marketing & Algorithms

You’ve read that your online business presence is driven by Google algorithms. So, it’s no surprise that social media giants Facebook and YouTube algorithms are almost equally important to your organization. What are algorithms? Basically, algorithms

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New Website for Your Business? What To Consider

New website development is trending because of our metro-Houston business boom. As a result of increased competition, we’re seeing more small businesses planning to invest in website performance analytics to increase their online visibility and

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Website Design: Avoid Complications

Relationship categories often include “married,” “single,” and the one that raises a red flag for many: “It’s complicated.” Most of us want to avoid complications. If you’re not experienced in web design, the odds of

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Digital Marketing Strategy

Planning Your Digital Marketing Budget for 2024

What do Kellogg’s, Amazon, and Airbnb have in common? When economic times were tough, these three companies increased their marketing spend.  Kellogg’s – The Great Depression (1929-1939) Amazon – The Great Recession (2007-2009) Airbnb –

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Website Design Best Practices

Website Design Best Practices in 2024

Web Design Best practices are commercial or professional processes that are accepted or prescribed as being correct or most effective. By now, you certainly appreciate the importance of designing a website for your company. It

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3 Steps To Creating a Good Website

It’s silly, but we’ve all done it. We’re so busy taking care of business that we forget to maintain or even create our business website. In this decade, very few company owners or managers say,

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Social Media Marketing FAQs

Social media marketing programs are driving many service-delivery and product-sales organizations. There was a time – way back in the 2010s – when some service companies and organizations said social media advertising just wasn’t “right”

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