Welcome to the Modern Blog
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JSON Schema for Viability, Validity, and Visibility
Regardless of business or organization size, visibility is essential for success. Billboards are an advertising tool that can promote visibility. Email, snail mail promotions… Traditional advertising campaigns can increase visibility and are viable tools in
Advertising Stacks & What Is Right for You
An ad stack, also called an “ad tech stack” or “publisher ad stack” is the composition of all the elements publishers and advertisers use to facilitate and manage digital advertising. It’s like a toolbox; the
Website SEO Cleanup: Why Do Spring Cleaning
Small businesses know about cleanup campaigns. They manage inventory, work to keep offices and personnel operating efficiently, and when things get messy, they reorganize. Your website is your business, too. And when it begins
Tracking Your Website Google Ranking & Keywords
You want the highest possible visibility – ranking – when end-users search your service or product. Keywords, content, graphics; everything on your website is carefully positioned to raise your ranking, because… That’s how Google works.
Can You Fix Bad Google Customer Reviews?
Anyone who tells you online customer reviews don’t matter is just wrong. Those internet reviews can literally make or break a small business. One frequently asked question is, “Why do Google reviews matter so much?”
Google Ads or Organic Keywords: What’s Better?
Do you get what you pay for? Usually. Google Ads, formerly AdWords, is a pay-per-click (PPC) advertising platform that, at first glance, appears to be a win-win. You pay only if a potential customer or
SEO Marketing without Conversions? Yes, Beware of Laziness.
By now, you know that search engine optimization (SEO) can be the holy grail of qualified website traffic. And if you have a website, you have a need for conversion rate optimization. For every site that is
Avoid These 12 SEO Mistakes
Search engine optimization best practices are guidelines to follow for maximizing internet visibility. But things change quickly, leaving the door open for impactful SEO Mistakes. When something stops working or worse – becomes a detriment
Social Media Marketing & Management
Social media marketing uses social media platforms to increase revenue, build a company’s brand, and boost current customer engagement while reaching new customers. The top social media marketing platforms are Facebook, TikTok, and What’sApp, but
Social Media Marketing & Facebook
It’s safe to say many people looking for new business see Facebook as the quintessential social media marketing platform. Some individuals scorn Facebook for the very reason it’s popular: Facebook exploits our commonalities. But few businesses
Social Media Marketing & Algorithms
You’ve read that your online business presence is driven by Google algorithms. So, it’s no surprise that social media giants Facebook and YouTube algorithms are almost equally important to your organization. What are algorithms? Basically, algorithms
New Website for Your Business? What To Consider
New website development is trending because of our metro-Houston business boom. As a result of increased competition, we’re seeing more small businesses planning to invest in website performance analytics to increase their online visibility and
Website Design: Avoid Complications
Relationship categories often include “married,” “single,” and the one that raises a red flag for many: “It’s complicated.” Most of us want to avoid complications. If you’re not experienced in web design, the odds of
What’s Better? Paid Ads vs. Organic SEO
Paid Ads vs. Organic SEO “Can we talk?” is an example of a powerful phrase. It stops you in your tracks when someone asks, and it can let another person know you want more information.
Website Marketing & What To Know About Traffic Stats
There’s a verb we use every day that didn’t exist before 1998. It was originally a noun, but the Oxford English Dictionary says “google” is also a verb; as in, “I’ll google it.” For Southeast
Planning Your Digital Marketing Budget for 2024
What do Kellogg’s, Amazon, and Airbnb have in common? When economic times were tough, these three companies increased their marketing spend. Kellogg’s – The Great Depression (1929-1939) Amazon – The Great Recession (2007-2009) Airbnb –
Website Design Best Practices in 2024
Web Design Best practices are commercial or professional processes that are accepted or prescribed as being correct or most effective. By now, you certainly appreciate the importance of designing a website for your company. It
3 Steps To Creating a Good Website
It’s silly, but we’ve all done it. We’re so busy taking care of business that we forget to maintain or even create our business website. In this decade, very few company owners or managers say,
