Website Design Best Practices in 2024

You literally have milliseconds to attract customers. To capture them at a glance, you must:

• Improve search engine results using search engine optimization best practices.
  • Add internal links and quality backlinks
  • Apply short, descriptive meta elements
  • Compress images
  • Conduct regular site audits
  • Enhance user experience
  • Improve page speed
  • Match search intent
  • Optimize images
  • Promote your website
  • Publish amazing content
  • Rebuild broken links quickly
  • Track/study page results
  • Use your main keyword consistently
• Increase conversions with efficient, effective landing pages.
  • Balance text with images. We process pictures and graphics faster than words. But don’t forget: Words themselves are often graphic art.
  • Keep it simple; intuitive. Don’t overwhelm visitors with menu choices and long, hierarchical structure. Ideally, the landing page presents the necessary info plus an attractive and easy option for moving onward and inward.
  • Use colors that are proven to be the presence you want to convey (energy vs. relaxing, for example). But always be true to the colors that represent your brand identity. Allow for necessary lack of color too. “White space” adds importance to your words and images and reduces visual clutter.
  • When people land on a website page, your goal is persuasion but their goal is information. That page should provide valued facts at a glance, without a maze of text. Your designer can apply visual texture that will add feeling and depth to a page. Once you’ve captured your visitor’s attention, the need for additional information will follow.
• Integrate with all digital marketing platforms.
  • Adding links is the simplest way to “link” your website to social media and advertising. You may want to learn more about collaborative campaigns, which can increase your presence in several media markets.
• Intimidate and inspire competitors.
  • Some websites operate in “stealth mode.” For years, those websites aren’t the mega-marketing tools they could be. It’s a good thing if a competitor sees your website and thinks, “Okay, maybe I should look at another area. This company’s got the northwestern portion of Harris County sewn up.”
    However, today’s culture responds better to inspiration than intimidation. Don’t burn any bridges if you can avoid it. Today’s competitor might become a valued partner or mentor in a collaborative marketing effort.
    To intimidate and inspire:
    • Demonstrate superior commerce integrity and strive for 5-star internet reviews. 
    • Keep your website unique so you are differentiated from your competitors.