Welcome to the Modern Blog
Grab a cup of coffee, sit back and stay a while.
SEO vs. Reader Relevance: When Optimizing Your Blog Goes Too Far
If a tree falls in the forest and no one is around to hear it, does it make a sound? Website owners will often argue that logic when prioritizing search engine optimization for their blog
Why Redesign Old Websites?
Should businesses redesign old websites? What would the web look like if it was never redesigned? The first-ever website was created in 1991; Tim Berners-Lee of CERN (European Council for Nuclear Research [Conseil Européen pour
How to Make Your ‘Posts Go Viral’
Marketing strategies are built on competitiveness. Are you a small business with a respected brand in a local market? If you are, at least one or more companies want to leave you in the dust.
Best Places To List Your Business in Tomball, Texas
As a local business owner, should you list Your business in Tomball? Do online users use directories? If you consider that Google Local Search and its map results, is the ultimate online directory, you’ll understand
The Future of Your Website
The old goal: To drive traffic to your website.The new goal: To Become the source AI depends on? The AI Overview (AIO) debate is raging furiously. Based on historical data, the debate winner will be
AI Content and You
You didn’t go into business because you have a secret and don’t want to share it with others. Your company has something terrific, and you want everyone to know about it. Business-building and customer-generation strategies
JSON Schema for Viability, Validity, and Visibility
Regardless of business or organization size, visibility is essential for success. Billboards are an advertising tool that can promote visibility. Email, snail mail promotions… Traditional advertising campaigns can increase visibility and are viable tools in
Advertising Stacks & What Is Right for You
An ad stack, also called an “ad tech stack” or “publisher ad stack” is the composition of all the elements publishers and advertisers use to facilitate and manage digital advertising. It’s like a toolbox; the
Website SEO Cleanup: Why Do Spring Cleaning
Small businesses know about cleanup campaigns. They manage inventory, work to keep offices and personnel operating efficiently, and when things get messy, they reorganize. Your website is your business, too. And when it begins
Tracking Your Website Google Ranking & Keywords
You want the highest possible visibility – ranking – when end-users search your service or product. Keywords, content, graphics; everything on your website is carefully positioned to raise your ranking, because… That’s how Google works.
Can You Fix Bad Google Customer Reviews?
Anyone who tells you online customer reviews don’t matter is just wrong. Those internet reviews can literally make or break a small business. One frequently asked question is, “Why do Google reviews matter so much?”
Google Ads or Organic Keywords: What’s Better?
Do you get what you pay for? Usually. Google Ads, formerly AdWords, is a pay-per-click (PPC) advertising platform that, at first glance, appears to be a win-win. You pay only if a potential customer or
SEO Marketing without Conversions? Yes, Beware of Laziness.
By now, you know that search engine optimization (SEO) can be the holy grail of qualified website traffic. And if you have a website, you have a need for conversion rate optimization. For every site that is
Avoid These 12 SEO Mistakes
Search engine optimization best practices are guidelines to follow for maximizing internet visibility. But things change quickly, leaving the door open for impactful SEO Mistakes. When something stops working or worse – becomes a detriment
Social Media Marketing & Management
Social media marketing uses social media platforms to increase revenue, build a company’s brand, and boost current customer engagement while reaching new customers. The top social media marketing platforms are Facebook, TikTok, and What’sApp, but
Social Media Marketing & Facebook
It’s safe to say many people looking for new business see Facebook as the quintessential social media marketing platform. Some individuals scorn Facebook for the very reason it’s popular: Facebook exploits our commonalities. But few businesses
Social Media Marketing & Algorithms
You’ve read that your online business presence is driven by Google algorithms. So, it’s no surprise that social media giants Facebook and YouTube algorithms are almost equally important to your organization. What are algorithms? Basically, algorithms
New Website for Your Business? What To Consider
New website development is trending because of our metro-Houston business boom. As a result of increased competition, we’re seeing more small businesses planning to invest in website performance analytics to increase their online visibility and