Social media marketing uses social media platforms to increase revenue, build a company’s brand, and boost current customer engagement while reaching new customers. The top social media marketing platforms are Facebook, TikTok, and What’sApp, but there may be others that better-serve your organization’s demographics.
Can you DIY (do-it-yourself) a social media marketing campaign for your company? Of course you can. In fact, many Tomball businesses developed social media marketing (SMM) programs themselves when they were smaller and had more time than money. It’s like everything else these days; if you research, you’ll learn which strategy and software tools you need to achieve your goals.
Marketing campaigns and increasing your customer base (literally) depend on what and who you know. Savvy business owners know professional social media management, when combined with professional marketing strategies can increase, not reduce, your control. You’ll connect with more customers faster.
DIY Social Media Marketing
Finding the software and how-tos for social media marketing management is relatively easy. But if you don’t have time and vital skills, DIY social media marketing can do more harm than good. You need a working knowledge of:
Analytics – Will geo-targeting help (or hinder) your appeal? What configurations will get you thrown into Facebook jail, and which words or images are turn-offs? Without analytical tools, you are panning for gold in a desert.
Copywriting – Above-average grammar and spelling are necessary for good website content. But words should put a “voice” to your brand; your company. Copywriting should be solutions-oriented, engaging, and create a sense of urgency.
Design – Graphic design trends come and go, so it’s important not to let webpages become outdated. What was once appealing can later be appalling. Unless requested, building architects won’t likely present blueprints for A-frame houses to clients. Know how photos, images, logos, videos, and more can complement your website’s overall style.
Editing – Company departments should be responsible for regular content submissions. Proofreading and editing skills allow you to scrutinize and reword what others have written.
Social media – If seeing is believing, YouTube may be your preferred platform. Youngish people enjoy TikTok, but that’s today. Tomorrow another app can rule. Some social media platforms may limit your range and others can require paid advertising for visibility. Know which platforms will work best for you.
Time – Interaction is key to social media success. You need a scheduling platform for updates. It’s also important to include timely events from your organization, industry, and locale. When potential customers are about to follow-through (and clickthrough), only to discover your information is outdated or incorrect, you lose.
Professional social media management will protect your personal time. And you can profit through the improved control of your social media sites.
Professional Social Media Management
An SMM professional will incorporate critical thinking skills and take actions that improve your social media marketing strategy:
Advertising
Analytics performance tracking/reporting
Audience engagement
Campaign development
Content creation/editing
Scheduling/posting
Social “listening” & Algorithm Tracking
…and more
The advantages of professional social media marketing and management vs. DIY SMM include:
CRM – Good customer relationship management is critical but time-consuming. It involves facilitating and monitoring social media company-to-customer and customer-to-customer relationships.
Shareable content – If your social media content generates endorsements from followers, that shared content can drive business growth like no other strategy. Customer-based shares and reviews are considered earned media (as opposed to paid advertising), and therefore more valuable.
Sticky content – Copywriting and professional web management include publishing content that motivates customers to linger longer and return more often.
Tracking analytics/metrics – Consumer diversity is greater on SMM sites, so tracking customer engagement refines your social media strategy to better-reach your desired customers. Analytics tracked by your SMM professional can include:
Clicks, comments, likes, shares
Conversions
Impressions
Referrals/response rate
Viral marketing – This is an SMM sales strategy that strives to generate rapid-fire customer shares and reviews.
Tomball Social Media Management Experts: Modern Marketing & Media
Our marketing pros are business and charitable social media marketing experts. We’ll prioritize your goals and then develop programs that generate visibility and long-term profitability. Partnering with Modern Marketing & Media will free you to manage your core business objectives. Ask us how.
Modern Marketing & Media is the top choice for business marketing services in Tomball. We care about Magnolia, Tomball, & Northwest Houston growth, and we’re invested in your business success. We welcome your questions!
FAQs
Two of the frequently asked questions we receive about social media marketing are:
There are several:
Despite the amount of time it takes to manage social media marketing, the ROI is relatively low.
Different platforms require different strategies.
Negative feedback can cause enormous damage, so almost-daily management is necessary.
Security issues exist.
Social media platforms weren’t built to be business-friendly but are now (seemingly) driven by advertising.
The most important thing to remember is social media is me-oriented. You hear so much about the importance of content, but nobody cares about your content unless it gives them the solutions they want. That’s why understanding your audience is critical to SMM.
Content must meet their needs before yours.
Content should convince them your company has the solutions they can use.
