You’ve read that your online business presence is driven by Google algorithms. So, it’s no surprise that social media giants Facebook and YouTube algorithms are almost equally important to your organization. What are algorithms? Basically, algorithms are rules; they are calculations that can make a difficult problem that takes a long time for us to solve easier and faster.
For example, you may not think you need a macaroni and cheese recipe. It’s just . . . macaroni and cheese, right? That’s correct, but a recipe might make macaroni and cheese easier and faster to prepare. There may be other key ingredients you missed. It’s likely you’ll be more successful – and get what you really want – if you follow the recipe.
Social media platforms, like search engines, develop algorithms to make their information delivery faster and easier to understand. The advantage of algorithms is they break down, step-by-step, what you need to do to meet a social media’s platform expectations while getting the visibility you want. The disadvantages are they are difficult to understand and take a long time to create if you’re not a computer scientist or software engineer.
July-September 2024, we will address challenges and questions about social media marketing.
Social Media Platforms: What’sApp
The top 10 social media sites and platforms in our country are:
- YouTube
- TikTok
- Snapchat
- X (previously “Twitter”)
- Threads
You need a viable presence on one or more social media apps; the ones that are best for you depend on your business product and/or service. But limiting yourself to one social media platform might be a mistake.
Hispanic buying power is big business in Texas. The Houston Hispanic Chamber of Commerce cited studies indicating Latinos – about 44% of our population – have U.S. purchasing power in the trillions. Meeting some of the needs and preferences of this market segment could increase your revenue.
Quickly gaining popularity in the U.S. is WhatsApp. This cross-platform has become the top messaging app in the world and is used most by Hispanic-Americans in our country. (Facebook Messenger is the USA leader.)
WhatsApp is considered by most as the third-leading social media platform. It’s expected to reach 3.14 billion users in 2025 and its user share is currently highest in the 26–35-year-old age group.
WhatsApp Business API offers several benefits:
- Chatbots manage customer messaging
- Integrates with other business apps
- Interactive content campaigns
- Lead generation/CRM
- Number-masking for security
- Payment platform
- Product catalog feature
- Real-time performance analytics/reports
- Unlimited bulk messaging
- Workflows (appointments, purchases, etc.)
WhatsApp business algorithms are developed to protect customer communication and business security: “…Messages are secured with a lock, and only the recipient and you have the special key needed to unlock and read them. All of this happens automatically.”
Social Media Strategy and Change
Unless you have a niche market (you make and sell harnesses for stagecoaches, for example), your digital-business marketing platforms’ algorithms, including social media, are driven by one thing. RELEVANCE.
What’s important to consumers; their interests and search patterns, change. When that happens, social media platforms adjust their rankings’ specifications (algorithms) to not only accommodate but nurture majority-user interests. If you want to remain an online presence, or even better, a force, you will sustain your organization’s relevance.
This is necessary to keep users engaged and active on social media websites. That’s why search engines and social media platforms change their algorithms, sometimes so frequently it’s difficult to keep up. But don’t confuse social media management with social media advertising. Both are equally valuable as part of your digital marketing strategy.
We welcome your questions about business strategies to increase profits. The social media marketing experts in Tomball, TX are digital professionals invested in Northwest Harris County business success. Contact Modern Marketing & Media.
Next month: We will continue to explore social media marketing and how Facebook content can impact your digital business strategy.
FAQs
Two of the frequently asked questions we receive about social media marketing are:
Today’s consumerism is all about information-sharing, so LinkedIn is a great space to contribute industry-specific knowledge. Your informational posts will establish you as a leader in your field, whether you sell a service or a product. LinkedIn also gives you a forum you can use to interact with prospective customers and clients.
First, a blog is an essential digital marketing tool. You can use it to boost Google rankings and increase lead generation. Social media cultivates business relationships. Think of them as a tag-team: Frequently re-posting blogs on your social media page increases your connection to potential customers and channels them to your website.
