Your website should reflect your brands colors, typography, imagery and overall vibe. It's an opportunity to show your customers your level of professionalism in what you can offer them.
Be informative and easy to navigate.
Over 76% of people visit a businesses' website before physically visiting their location. Your website acts as first impression as well as a customer service tool to help answer questions and guide purchases. The easier it is for the customer to navigate and find the information they are searching for, the more likely they are to convert.
Search Engine Optimization (SEO) is the process of improving your site to increase its visibility when people search for products or services related to your business on search engines. The more times your website comes up as a top result, the more likely you are to attract prospective as well as existing customers to your website.
Be fast & mobile friendly.
Over 50% of people surf the web on their mobile devices. Having a website that is responsive to a mobile format is important for your customer's user experience. A good website should also be fast as well. In fact, about 40% of people will abandon a website completely if it takes more than 3 seconds to load.