You didn’t go into business because you have a secret and don’t want to share it with others. Your company has something terrific, and you want everyone to know about it. Business-building and customer-generation strategies using internet technology’s search engine optimization (SEO) can make or break a product or service organization.
Using AI Content
Do you know what your customers (aka users) want? Every word or image on every page of your website must satisfy user intent. That’s not so difficult on most webpages, but it’s also important for your blogs. The blog page is possibly the most content-challenging page on a business website.
A small business owner recently googled, “Small-business blog should I use AI?” AI quickly responded with carefully worded ambiguity: “Yes, small businesses can benefit from using AI for blogging, but it’s crucial to use it strategically as a tool, not a replacement for human creativity and insight.” What does that mean?
Even Pope Leo stresses AI should be used for good, not evil. His concern was the perpetuation of misinformation and deepfakes that can damage the fabric of our society.
Can you trust AI for content creation?
AI-Generated Content Requires HITL
Old-fashioned writers and editors have style; it’s usually Associated Press (AP) or Chicago Manual. They care about what words should be capitalized in headlines and strive to uphold rules of grammar and writing. Those long-standing content guidelines are becoming less important, which is neither a good nor a bad thing. It is what it is.
Today, website content writers focus on effective keywords, informative backlinks, profit-generating click-throughs, and other content strategies. As you compete for higher Google placement on search engine result pages, you should seek the rewards Google bestows on high-quality content and avoid the penalties of sketchy AI-generated content.
7 AI Advantages
The benefits of using AI tools are real and can add value when utilized by a content professional. AI advantages include:
- Creating social media-specific content from original content
- Generating content ideas/topics
- Offering audiovisual content editing, etc.
- Proofreading and editing faster
- Repurposing old content
- Scanning and summarizing information rapidly
- Shortening research time
AI Content is Lifeless
AI is not original content; the information came from somewhere. To ensure accuracy, it is often a good idea – but it takes time – to track down the sources. When you query Google on any topic and the AI result appears, look to the right side of your screen. Chances are, you’ll see where AI sourced its information.
AI blog-writer apps are a good resource if you can navigate their features. The top blog writers are:
- ClickUp
- Copy.ai
- Jasper
- Surfer
- Writesonic
The biggest risks are if the AI content…
- Does not reflect your company ethics
- Has not been fact-checked
- Is not aligned with your organization’s brand
…you could alienate users.
All AI-generated content needs a human-in-the-loop (HITL) to research, generate, personalize, edit, and approve AI content.
Some companies have discovered the hard way that blog writer programs may put them at risk for plagiarism. AI copy must be fact-checked and edited by your HITL, so you should allow for that time and expense. The pricing for a blog-writing app seems quite a bargain, but your content professional still has work to do.
You may want to invest in another program for AI proofreading/analysis, like Amazon Rokognition, to filter unsafe content. But even with that, you cannot avoid the need for a detail-oriented HITL. If your organization uses AI content, transparency is also important. You should always acknowledge AI information usage.
Finally, be aware of AI bias. Some users are opposed to or even fearful of the use of AI. They may discount a blog’s efficacy. And depending on the AI-generated content you use, its AI algorithms could themselves have data bias.
Modern Marketing & Media’s Lacey Dillon says AI-content fact-checking and customization is one of the website management services we offer. She adds, “In addition to AI content management, our copywriting and content creation can improve SEO and enhance customer website experiences.” Let our team demonstrate ways to increase your business presence and profits. Contact us today.
FAQs
Two of the frequently asked questions we receive about AI content are:
